2007 Starwood Hotels & Resorts had purchased the Le Meridien
brand and wanted to re-launch with a new brand personality
focused on the “Creative Guest”. They needed a
film to help describe and give dimension to this new identity.
The Luxury Collection Brand wanted to re-emphasize the concept of “collection” in their brand message. This video highlights a collection of unique places and experiences around the world and ties that concept to the brand.