2007 Starwood Hotels & Resorts had purchased the Le Meridien brand and wanted to re-launch with a new brand personality focused on the “Creative Guest”. They needed a film to help describe and give dimension to this new identity. This video was produced for a one-time event. It consists of a mixture of original footage, stock footage and footage “borrowed” from other sources. Neither imagery nor music is licensed for any continued use.
Director: David Poremba
Creative Director / Executive Producer: Hank Sagman