* This video was produced for a one-time
event. It consists of a mixture of original footage, stock footage
and footage “borrowed” from
other sources. Neither imagery nor music is licensed for any continued
use.
Le Meridien
2007 Starwood Hotels & Resorts had purchased the Le Meridien brand and wanted to re-launch with a new brand personality focused on the “Creative Guest”. They needed a film to help describe and give dimension to this new identity.*
Director: David Poremba
Creative Director / Executive Producer: Hank Sagman